Writing examples: from evidence to review
Explore 39 original teaching cases across 13 programmes. Choose a question and follow the evidence, paragraph plan, full teaching draft and detailed review. Free to explore, with no sign-in or credits required.
Original fictional teaching case · Free to explore
Testing a market-entry comparison
Follow a developed example from evidence to paragraph planning, a full teaching draft and five review comments. The draft deliberately retains issues to discuss. These are fictional teaching cases, not real admission results; viewing them does not change your work.
1 · Evidence notes
English sample notes: separate observed work, future intentions and missing evidence. The situation is invented for teaching.
- Economics student; fictional market-entry case.
- Questioned copying a competitor with a different distribution network.
- Interested in junior strategy analysis; needs stronger empirical and commercial judgement.
- Preparation and fallback plan: I would seek a junior role where I can prepare market comparisons, check sources and explain the assumptions behind a recommendation. To prepare, I plan to revisit a case with a short evidence log: what is observed, what is inferred and what would change the decision. A commercial analysis role could be a relevant alternative to a formal strategy position if it offers exposure to those questions. I would value feedback on the reasoning and follow-through after a recommendation. I want to learn how a decision performs in practice before taking responsibility for a larger strategic agenda.
- Progress check: I would keep a record of assumptions that changed after review, so that feedback improves the next analysis rather than only the final slide.
- Analytical detail: student drafted initial entry recommendation and treated a competitor’s move as a shortcut. The case already specified different distribution capabilities; checked original passages rather than claiming new external facts.